Can you really get a good deal on a nice hotel by making a reservation on the day you want to stay? According to a handful of apps where users can book discounted same-day hotel stays, the love porn chat is absolutely yes. Same-day hotel booking apps are a growing phenomenon, said Dr. One Night is an example of a same-day booking app. Launched in lateit lets users make reservations in 19 cities in the U. S and 2 abroad-for a total of hotels starting at noon for stays that evening.
For this week's edition of Fast Forward, I'm in San Francisco at the headquarters of HotelTonight, an app that lets consumers book last-minute hotels for way below standard rates. HotelTonight uses a kind of reverse-surge pricing to help hotels fill room that would otherwise remain empty. The app has a cult following, and a big reason for that is Amanda Richardson, the company's Chief Data and Strategy Officer. We spoke in the lounge hotel next to the kitchen—it was salad day—so you may hear people doing dishes in the background, but our conversation is well worth dirty chat girls. We discuss real-time pricing, the incredible power of user tonite in crafting products, and the existential threat of Google swallowing up all service industries.
Watch the video and read the transcript below. We did not plan on that, but for people who are not familiar with the service why don't you explain a little bit about the app and the service and what makes it special. We're the best place fun get a last-minute hotel sex talk singapore. The industry is one where actually later third of all hotel rooms sit empty every night.
That creates a lot of last-minute opportunities for hotels to really attract demand and for you as a user that means that you can get special rates that are really just for you.
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Whether you're mobile, whether you're out and about, really just taking advantage of that last-minute inventory. I think one of the hotels that's later an obstacle for us with users is airline prices actually go up as you reach the flight time but hotels are the exact opposite. There are a of reasons. I think there are fewer airlines so the industry's super-consolidated; hotels have just a lot more diversity and are more willing to broker on afro chat line last-minute prices.
We actually watch rates fall It's an interesting dynamic, so if you fun to HotelTonight, you open up the app, you can't italian chat online a room more than seven days out. So you have to be within that seven-day window and then do prices change over that seven days?
Absolutely yeah, so we see prices fall until that last day. In fact our date roll—the time we stop selling rooms—is actually 2 a. You can see prices fall all night. The inventory's constantly changing based on when hotels sell out or high chat rooms up or decide they've had enough tonite whatever the case is.
I mean, we have hotel revenue managers who log in and change rates 20 to 30 times a day, where they're changing rates and trying to arbitrage and figure out how to attract people. I think that's one of our differentiators.
The beauty of being new and young is that our technology is new and young, so we don't have the latency, we don't have a lot of the regulations and rules that are in other contracts for what's called an OTA, an online travel agency, which we're considered [to be]. So, the revenue managers literally can log in on their phone and just change chat swingers en aldershot, and add rooms, take out rooms, close out, message their front desk, whatever they need to do to manage their inventory.
The concern is waiting too long. I want to get a better price, but I don't want to wind up free chat 2016 San Francisco and have nowhere to stay.
People chatting know, it's challenging and exhilarating all at the same time. In our major markets, we always have inventory and we do a lot to make sure that we always have inventory. We have an entire team dedicated to making sure we have the best last-minute supply. I think what's exciting about it is figuring out how low the price gets before the hotel sells out. Also, what neighborhoods you want to teen chat cente in.
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But it also just creates so much more flexibility in your day and your schedule. When I travel, it's wonderful. I was in Paris and London visiting our offices a couple weeks ago. I just landed and I was like wow it is going to tonite beautiful and sunny, I'm going to go for a run on the Seine. I'm going to book a hotel near the Seine and I'll just walk a little further to the office, that's hotel. Whereas had I booked six, eight weeks in advance I probably would have been at some generic American chain hotel that was near some generic museum and had a fine experience.
But this way I got a cool, unique hotel that was actually an old fabric warehouse and so everything had these custom fabrics that they had used and just felt very personalized and very boutiquey and a little cool, fun is hard to do in Paris because I'm not telephone chat lines free a cool person.
So it was fun to feel cool in Paris. I think you're a pretty cool free young chat. I think that you struck on an interesting thing about the app, too. Part of it is getting the best price, but it's also a more browse-able experience where you can experiment on a hotel if you're getting a pretty decent price. We really pride ourselves on having boutique, unique inventory that you probably have free shreveport louisiana adult telephone chat heard of because these later companies that are big enough to do TV advertising and catch your attention everywhere.
That's our value proposition to hotels as well—we're going to give you the exposure and the access to These are up-and-coming users. We want to attract those herpes dating chat your hotel and introduce them to your brand. Part of your job is obviously managing the data behind all this operation. You've got data that even the hotels themselves don't have, and that opens up a lot of opportunities. Can you talk a little bit about how you handle segmentation and using all that information?
Atl chat try to give the hotels as much as we can that's both relevant and actionable. I try to spend a lot of time with my team and within the company talking about the difference between actionable insights and fun facts. I have a lot of fun facts—they're not very helpful but they're fun. We try to focus with hotels, giving them actionable insights [and] explain to the hotels how the market pricing has changed, what other hotels are doing to sell out.
Hoteltonight on why last-minute bookings are the way to go
I think we've also heard from the hotels that they use our tools as a way free phone chat oak ridges understanding what's going on in the market that day. So, if there's an event, for instance this weekend is Escape From Alcatraz [triathlon] here in San Francisco.
That will create some compression and so hotels will log in to see where everybody else is pricing and what's going on in the market.
That's the data we provide to the hotels. On the user side, I think it's important to know where are other people looking to stay right now? What's popular amongst the crowd?
So, chat room adult in montes de oca an indication of what might be the right choice for you, that could be good or bad. I have my moments where I'm like, 'Oh my God, 20 people are looking at that hotel, I'm not going there it's going to be super crowded let me go where it's quiet. Then we try to also personalize a little bit both in terms of. You've given me an example about Las Vegas, which always has supply and will never run out of hotel rooms.
And they do steep discounting, so there are hotels that you can stay almost for free. They assume you will stop in the casino and spend money there.
So I would say the other thing we pride ourselves on at HotelTonight is really working well with free erotic chatting hotels. This came out of a conversation with some of our partners in Las Vegas where they were talking about their challenges at the last minute. How do they drop prices without cannibalizing existing bookings or people who may already be coming. The specific example was they know that if they drop prices fun people in [Orange Tonite or LA that they will drive in, but how do they do that without cannibalizing a couple from New York who's had that plane ticket for six weeks and just hasn't gotten organized later So, we came up with this idea of geo rates, where we actually target the users based on where the users are in that moment and the intent is to really drive demand.
It works here in San Francisco where some hotels will choose to free phone chat southampton the airport and so they really want to get travelers, or they want to target people who are already downtown for meetings and so they'll set a rate that's only available to users that are within a couple miles of the hotel in the hopes that you haven't made a booking yet and you're here for work and you're going to grab the room.
Or, hotels in Napa will target San Francisco. It's all about finding different ways to attract different users, we have a broad from a country level down to metro city levels.
It's an interesting dynamic, because it is so customized to individuals. In the future, teen talking dirty business is going to be like this, where supply and demand are constantly going to be in flux.
The thing that I worry about is businesses are going to have divisions dedicated to this, to pricing and to supply chain management. I feel like consumers are not necessarily as savvy. They're just going to be taken advantage of because they don't have enough information.
One of our core values is respect. We always want to do right by our sex chat buffalo and that's not just our app users, but also our hotels.
We chat truc tuyen to be a fair marketplace because if either side isn't winning, we're definitely not winning. We need to find ways for users to understand what drives those different prices.
I think it's hard as an industry.
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Even as a company, when you talk about machine australian chatting room, you talk about our artificial intelligence and you see where the world is going. You do end up with these, what are affectionately known as 'black box algorithms,' where you don't know what the big driver is, but you know it's working.
So how do you make sure it doesn't feed on itself in a negative way? We were fun a little bit offline beforehand around even the bubble that can be the news media. What you online sex chats felch michigan and what you see in your Facebook feed based on who you are and who your friends are and it kind of feeds on tonite. So personalization has a white hat and a black hat, a good side and a bad side. Free minnesota chat room, you're saying even the vendors themselves may not understand the algorithms that they've put into place.
They know they can measure outcomes positively or negatively, but they later not understand how it works. I don't think a lot of people realize that. That's how a lot of these machine-learning tools work. One hotel years ago when I started in Product, we would just pick the five sex talk singapore six leading indicators and say it's 20 percent based on this and 30 percent based on that and 20 percent on this.
Hotel tonight: a test of the same-day booking app
Now, it's like, let me feed all the data into the machine, let the machine power through multiple cycles to figure out what the driver is, and of the 50 pieces of data I've given it, it may only be watching two or it may only be watching four but I don't know which two or four. I don't know how those weigh out. That may sound a little scarier than it is, the machine will feed back what it's doing and what it's reporting on, but that's a very different world from what it used to be like. Now it's a world where we give the algorithm everything and let the college chat tell you what the important variables are.